Now, Let us reveal some of the major advertising secrets you will need to know and begin using in every advert you must create:
1) Test your adverts
In all advertising and mail order, the biggest key of long-term success is testing everything. Test your adverts. Test your sales letters. Test your products. Test the publications. Test everything.
Learn to key all of your order forms and phone numbers to make sure you know which adverts and publication is doing what. Don’t ever leave anything to chance. Test everything. Great advertisers and mail order millionaires are people who have tested everything and have found what works. Your testing period will NEVER end!
2) Strong Headlines
The number two key to success is your headlines. You must understand that the wording of your headline is more than 70% of the effectiveness of your advertising. That means it is EXTREMELY VITAL what your headline says. In mail order, it has been my experience that negative headlines often out pull positive headlines. For example, one of the most popular and effective headlines in network marketing has been ” Have you fallen for an easy money scam. If so read on”.
Negative headlines force your prospect to identify with them saying, “That sounds like me. The main purpose of the headline is to GRAB their attention, so your headline must be attention grabbing and the potential customer focused. What are their needs? What are their desires? What are their fears? Pay attention. HEADLINES WILL MAKE OR BREAK YOUR ADVERTISING CAREER!
3) Short Words, Short Sentences, Short Paragraphs
Forget what your grammar teacher taught you in high school. When writing adverts, you must make your adverts simple: Simple to understand & simple to order. Keep the level of writing at high school English or lower. Use short words, short sentences, and short paragraphs.
I know your literature teacher told you to not write paragraphs with only two
sentences in them, but how much money did he/she ever make in advertising? The moment you confuse your potential customer then their attention and the sale disappears!
4) Be Specific, Not General
Be specific in all of your advertising. For example do not say “Fill Your post box with Cash.” But instead say, “Receive up to £355 a day in your post box daily.” Do not say “Secrets to making money” instead it is better to have a headline saying “63 Year old man tells you his dirty secrets to making £578 a day!”
Being specific makes your advertising more believable. Being general makes
your potential customers say “He is just making this up.” Being specific makes them say, “He must have counted it. I also want to make that much.”
Never say in adverts “Distributors required.” Instead it is much better to say, “15 New Distributors needed in Larnaca.” Do not ignore the fact that being specific will beat being general every time. Go over your advertising copy and edit it to become specific.
5) Use Your Background & Be Unique
So many adverts out there today are for just me-too products and me-too advertising. When I say “me-too Advertising,” I mean that these adverts or products have been so over used that they just don’t sell anymore.
People are tired of hearing about how your products are the best in the industry. They have heard that story before.
You need to become unique in your approach. Are you elderly? Are you
young? Are you deaf? Are you bald? Do you only have a high school education? Put something of yourself into the advert. You need to influence the potential customer that there is something different in your product when compared to your competitors.